/ By James Banuelos

Once every era there is someone with a creative energy that resonates such an incredible feel that everyone takes heed to. To us Ben Grillo epitomizes just that. With hard working ethics, homage to the forefathers of his crafts, dedication towards his passions Ben is creating his mark on the world. Humble on his rumble he draws inspiration from old school worlds of chicano art and traditional tattoos. With the utmost respect towards the craft he has become known for the insane detail in his micro tattoos. In some circles Ben is also known for his unique perspective and take with photography. He enjoys the advancement of technology and the new school DSLR’s, but is equally stoked on the more manual retro medium format film camera’s. We believe Ben to be a true keeper of these crafts. Keep an eye out for him, nothing but rad stuff will becoming out of his corner of the world. We are very honored and appreciative to collaborate with him here, while supplies last there will be a limited supply of a hand drawn graphic and a photo tee of an image he took in his tattoo work space. KEEPERS OF THE CRAFT, an initiative in paying homage to the roots of the cultures and the craft in which you represent and participate in. Respecting the originators and preserving the way, not sacrificing and honoring it regardless of the prospect of personal or financial gain. Dont dilute what you didn’t start. Some things are sacred, contribute and cultivate. With respect.

Words By: James Banuelos


/ By James Banuelos

Had the chance to finally cruise up and take a couple days to hang with my buddy Matt Noble. We spoke about the build direction on my 51′ Chevy Panel and he was cool enough to let me roam around and take a few pictures of customers cars and a few he is currently building. Super humble human, extremely talented at what he does ,surfer, husband, father and a continued servant to his community. In my book this is as real as real gets and Matt is a ruler. A big thanks to Matt his family and everyone at Noble Fabrications. Please don’t call and bug him !


/ By James Banuelos

With much pleasure and graditude here is the info to RSVP for the official release celebration of our collaboration with legendary 80′s VISION STREETWEAR shoe brand. Event is being held by the good folks at ABDB located at 430 N. Fairfax in Los Angeles this friday from 7-10 PM. To RSVP please email the address provided here on the attached flyer. At event there will be free drinks donated by Jarritos and Pabst Blue Ribbon. The shoes and other clothing designed specific for project will be on hand for all to purchase. If you can make it out to the event, product will also be available via our webstore on the same day. Only 1000 pairs produced worldwide so don’t sleep! See ya there………

“RIDE SHARE” UVT BMX Video Premier

/ By James Banuelos

Gotta give a long hard round of applause for these guys. Very stoked to premier our first BMX squad edit. Footage was shot at various spots from San Diego to San Francisco. A special thanks to team riders Hoang Tran, DJ Mull, Dirt Ron Pitcher and Robbie Nelson. You guys killed it!

Additional Filmers: Hoang Tran & Ron Pitcher