KEEP IT COOL, FUCKERS.

/ By Graham Nystrom

Devotion and passion are key to the success of any endeavor. In any industry or scene you’ll find that the people pushing shit forward are the ones who put 110% into whatever it is they are doing. But somewhere along the way the focus moves away from the actual creations to the interpersonal drama and machinations of who’s on top. Soon after you end up with a gossip industry rather than any actual “industry” at all. Personalities start to shape the perception of the product and bedroom analysts write dissertations on the most superficial of details as if they were discussing world politics.

OFFICIAL RELEASE: BEN GRILLO – KEEPERS OF THE CRAFT

/ By James Banuelos

Once every era there is someone with a creative energy that resonates such an incredible feel that everyone takes heed to. To us Ben Grillo epitomizes just that. With hard working ethics, homage to the forefathers of his crafts, dedication towards his passions Ben is creating his mark on the world. Humble on his rumble he draws inspiration from old school worlds of chicano art and traditional tattoos. With the utmost respect towards the craft he has become known for the insane detail in his micro tattoos. In some circles Ben is also known for his unique perspective and take with photography. He enjoys the advancement of technology and the new school DSLR’s, but is equally stoked on the more manual retro medium format film camera’s. We believe Ben to be a true keeper of these crafts. Keep an eye out for him, nothing but rad stuff will becoming out of his corner of the world. We are very honored and appreciative to collaborate with him here, while supplies last there will be a limited supply of a hand drawn graphic and a photo tee of an image he took in his tattoo work space. KEEPERS OF THE CRAFT, an initiative in paying homage to the roots of the cultures and the craft in which you represent and participate in. Respecting the originators and preserving the way, not sacrificing and honoring it regardless of the prospect of personal or financial gain. Dont dilute what you didn’t start. Some things are sacred, contribute and cultivate. With respect.

Words By: James Banuelos